Politicians and government agencies regularly use social media to announce policies, issue safety advice and engage the public. Social media is still an emerging channel for many organisations and as a result, content posted is not recorded.
In a world where public discourse increasingly occurs on social media (and where social media records are public records which must be safeguarded), ethical social media archiving is a critical part of the landscape.
- 79% of people use social media in Australia. They connect online more than five times a day.
- 2.8 million people use their social media accounts to express topical issues or participate in public conversations
Brolly Founder, Nathan Cram, developed the idea when he relied on Country Fire Association (CFA) Twitter posts to get his family to safety during the 2009 bushfires. By acting on social media safety advice he realised the critical importance of accurate and ethical record keeping for government’s social media.
Nathan will be speaking at the Social Media for Government Summit on 25-27 October at the Novotel, Melbourne, where Brolly is the gold sponsor. If you would like to attend, use the code (TM-AN) for 20% off the standard rate Price discount. We look forward to seeing you there!
Want to learn more?
Brolly is Australia’s first social media archiving service that automates compliance with State and National Record Acts and generates insights for organisations. It uses world first technology to draw records from across multiple platforms and reflect the full context of a conversation. All data is stored on Australian servers and upholds government security standards.