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Insights from Swarm Conference 2017

Insights from Swarm Conference 2017

Swarm conference is Australia’s only online community management conference, connecting builders, thinkers, managers and makers. Held at Sydney University last week, Brolly sponsored the event and connected with Australia’s brightest minds in community management.

We were inspired by insights from industry leaders and the best minds in community management.

Top insights included:

  • Australia Post and their use of social media to engage and connect with customers and influencers. “Use social media feedback as a product improvement tool.”
  • ABC New’s use of Facebook Messenger bots to engage the community. As one of the first organisations in Australia to utilise the technology, they are learning and optimising how they share information with their community. “Using bots in the community space is still in its infancy – watch this space.”
  • Dave Early on how The Guardian is combatting the fake news label and building trust through creating a community of informed people online. “We need to reach people multiple times, on multiple channels, before they understand what we do and begin to trust us.”
  • Legal essentials for community managers and myth busting with Paul Gordon: “There is no general right to privacy in Australia. There is no right to a person’s image. The privacy Act, however, regulates how certain organisations handle ‘Personal Information’.”

Thought leaders to follow on Twitter:

  • Stephen Scott Johnson, an expert on building a movement using ‘ripples’ and co-creation ideation.
  • Megan Davis on how to create compelling storytelling.
  • Paul Gordon for any questions about Australian law in social media and community management.

Learn more about Swarm conference and read Tweets from attendees. You can catch up with us next at RIMPA 2017 in Brisbane and Social Media in Government in Melbourne.