The Social Media for Government Summit is the only annual social media conference tailored to government organisations. Held at Melbourne’s Novotel last week (25-27th October 2017). Brolly sponsored the event and connected with Australia’s government thought-leaders about digital service delivery, best practice and creating engaging social media presences for government.
This year’s insights showed that the biggest challenge organisations face is educating their management teams about the benefits of connecting through social media, while agencies with more mature presences were pushing for budget, tools and training to bring creative skills in-house.
Top insights included:
- SBS and DELWP’s use of social media to engage and connect with the public and influencers. “Creative and engaging content is key.”
- Organisation’s are focused on using video to create more engaging content for their communities, this includes upskilling existing team members and refining approval processes to help create high-quality and timely content.
- Facebook Workplace is helping to facilitate organisational engagement for social media teams and to create buy-in from different departments.
- Social media record keeping is the new frontier for teams managing risk and crisis communication.
Thought leaders to follow on Twitter:
- BOM’s Sue Manniche on everything social media. Hear about the latest trends and issues your organisation should be aware of.
- John Kerrison on conference highlights and the latest news in social media.
- City of Melbourne’s Cushla Travers on making engaging social media and managing your channels like a newsroom.