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Social Media and the Olympics

Social Media and the Olympics

It’s that time again – every four years the world goes Olympiad crazy and with live streaming, Tweets, Facebook posts and YouTube videos the conversation online is larger than ever.

The 2014 London Games were deemed the first “social Olympics” as every winning moment was captured instantly and shared with millions through social media. The 2016 Rio Games will be no different, but what happens when it comes to recording this online activity?

The growth of online conversations and engagement has created challenges and sparked debate for the 2016 Rio Games. In July, the US Olympics Committee warned athlete sponsors (who don’t sponsor the games) that mentioning the Olympics or sharing particular hashtags on social media was a trademark violation.

The Olympics has cultural and political importance, which should make archiving the related media and content a high priority for organisations worldwide. The International Internet Preservation Consortium (I.I.P.C, started in 2003) has been attempting to capture and preserve digital content related to the Olympics since 2010 through volunteer working groups.

As more and more content is shared through social media, mobile and live streaming services – capturing usable records becomes an enormous challenge.  Just consider the sheer amount of channels, conversations, and content that is being created around the 2016 games. Not to mention the conflict between recordkeeping requirements by international archiving bodies.

It’s not just the sporting records that merit correct recordkeeping procedure. As an important international event, Olympic archives need to reflect a diverse experience and public response – not simply capture the story as published by news agencies. The possible omission of political messages such as the political demonstration by Tommie Smith and John Carlos, during the 1968 Summer Olympics, would be a historic tragedy.

At Brolly, we believe that what we record now is invaluable to researchers in the future, which is why Brolly captures the full context and conversation surrounding your social engagement.

How can you help? With over 200 countries competing in the games the I.I.P.C is asking for volunteers to get involved, to help capture digital records. Take part in the conversation on Twitter #RIO2016WA.

If you’d like to ensure your organisations’ Olympic-themed social media engagement is protected contact us for a FREE demo today.