Blog article, Brolly feature

Three creative ways social media teams are using Brolly

Are you using Brolly like a superhero? Learn how these social media champions are using Brolly to save time, understand their customers and leave a legacy for those that follow.

We love talking to customers about how they’re using Brolly and here are a few of the best ones we’ve heard recently.

Alerts: get notified when your favourite troll posts a comment

Do you have someone in your audience who loves to leave negative or disruptive comments on your social media posts? Would you like to be notified when they post so you can manage the conversation more effectively?

A Brolly customer realised that a particular ‘troll’ was making unhelpful comments had a unique way of writing, a little phrase that kept popping up in comments. Leaving aside for the moment the superior forensic skills of this mild-mannered communications officer, they found a creative way to use this knowledge, creating an alert in Brolly to send them an email whenever this phrase appeared in their connected accounts.

While doing the sleuthing necessary to identify this quirk, the customer also realised that the person was posting under three different usernames. So she set up a second alert to let her know when any of the three names posted on any of the organisation’s Facebook pages.

Now, she’s saving hours of scrolling and searching in Facebook each day, and only needs to act when the alert pops into her email inbox. The alert arrives with a link that identifies the exact post where the word or phrase appears, and she can then click through to Facebook and manage the post as she needs to. Within minutes of the post appearing.

Exports: a tool to assess and improve the success of a social media marketing campaign

Every campaign takes time, effort planning. Analysing campaign results and attributing a return on investment (ROI) is a huge challenge for digital marketers. As Hootsuite helpfully tells us:

“ROI is a measure of all social media actions that create value, divided by the investment you made to achieve those actions.”

Hootsuite Blog: “How to Prove and Improve Social Media ROI (+ Free Tools)

Best practice is to identify what success looks like, by defining goals for your campaign. Metrics that can be graphed against defined goals (number of shares, number of times the Message us button was clicked) are one way to do that – and very effective.

The more qualitative insights provided by analysing the detail of people’s responses to your campaign are also valuable  

A Brolly customer was running a campaign to introduce a new app to a national audience. After the campaign ran, the customer asked us how to export a single post with all its comments (there were hundreds of comments!) and we showed her how to quickly do that from the post detail in Brolly. [Here’s a link if you’d like to try it too]

We asked her if she’d like to share how she would be using the export as she’d been so specific with her request.  We were excited to hear that the export of this post and a number of other single posts would be sent to their data analytics team, who would be analysing responses to understand how the new app is being received.

Notes: providing context to deletions

Sometimes it’s necessary to delete a post. When you delete a post on Facebook or Twitter, it disappears from the platform and cannot be retrieved. Yet, for audit purposes you’ll often need a verifiable record of the deleted post.

Brolly does that magnificently already, capturing posts and any actions you take on them, in real time.  

Use Notes as a reminder to ‘future you’ about why you deleted or edited that post. And if you move on to bigger and better things, you will do so knowing you’ve left a robust audit trail for the people who come afterwards. That’s superhero behaviour, right there.

Searching for superheroes: apply here!

If you’re using Brolly to save your organisation’s reputation or reduce costs, or understand your audience better we’d love to hear from you. We’d be delighted to share your story (anonymously if you wish).

Contact us to share your story