In many countries, including Australia and New Zealand it is a legal requirement to archive your social media records if you are a government organisation or work in a regulated sector such as education or financial services.The Archives Act 1983 (Cwlth) and the state-based laws and regulations apply in Australia. Other countries have their own equivalent.
Additional reasons to archive include the protection of important commercial data that is held in social media platforms such as Facebook, Twitter and Instagram. Imagine what could happen if any of those platforms decided to block or remove your content. A secure, compliant, contextually complete archive of your records means that even if your records on Facebook or other platforms are lost or unable to be accessed, you have a copy that meets compliance standards and can be used for everything from internal reporting to legal evidence or Freedom of Information requests.