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Meaningful social media engagement

Meaningful social media engagement

Driven by a combination of high profile campaigns, safety compliance, incidents and media releases, WorkSafe Victoria’s digital media team continuously engages with the public at multiple levels – and on multiple channels, including Facebook, Twitter, YouTube and Instagram.

Like many organisations with an important message the communication is regularly two-way. And in the sphere of workplace safety, the public often connect seeking advice.

WorkSafe Victoria uses their social channels to help create and sustain conversations about preventing workplace injuries. They use social channels to drive people to where they can find the information they need.

As a result, many members of the public interact via Twitter and Facebook channels in the same way as they might pick up the phone or send an email. The team receives reports about safety issues, questions and requests for advice.

Even with hundreds of comments and social interactions, the team at WorkSafe Victoria is able to retrieve information when they need it because Brolly captures the conversations for them

WorkSafe Victoria has chosen Brolly as the best tool to archive and store every engagement on every one of their social channels. Brolly also makes it easy to find a stored interaction, if it’s needed later on. Worksafe. Covered.