NSW Local Government

Social media records are public records

State Archives & Records NSW has some important information on their website about your obligations when it comes to social media.

See the State Archives & Records NSW website about what to consider when developing a strategy for archiving social media.

Trusted by NSW councils including:

In times of crisis or emergency, an archive protects your records

Your council’s role is more vital than ever, during floods, fires, pandemics or other emergencies.

Social media is an effective and increasingly popular way to reach out to your community with news, and important information about how to stay safe.

Connect your social media accounts to Brolly and within minutes you’re archiving seamlessly while your social media team gets on with the task of keeping your ratepayers and visitors informed.

Are your elected councillors & mayor using Facebook pages, Instagram or Twitter in their official role?

If you have councillors using public social media in their roles, archiving should be business as usual. There are also times during an election cycle when you need to think more about social media. 

The caretaker period

During the caretaker period in the lead up to elections, NSW councils need to follow many strict guidelines, especially when it comes to social media. During an election, councils must be careful not to publish any content that could impact the outcome or influence electors. For social media teams, this can feel a bit like walking on eggshells.

Brolly’s alerts and tagging make it easy to monitor and manage your social media and maintain a compliant archive of each published post and conversation. Council obligations for the caretaker period are published on the NSW Office of Local Government website.

Councillor onboarding

Councillors often use a Facebook page as an engagement tool during elections. Onboarding after elected councillors have been sworn in, is a great time to get your councillors added into Brolly. Add each councillor in their own private ‘group’, so that while they’re doing official business online, their social media records are securely archived in a compliant record. 

Brolly groups

Councils can now empower their elected councillors to comply with recordkeeping laws, using Brolly groups. Each councillor becomes the administrator of their own Brolly sub account (group).

Meanwhile, you retain oversight of the overall Brolly account and can generate exports for all groups. Talk to us about whether Brolly groups is right for you.

Read more on our blog

Using social media for council business? You need to archive your records.

“Social systems, even if they are third party hosted systems like Twitter and Facebook … are government business systems when they are used by a government entity for business purposes.

They are therefore subject to all standard legislative requirements, including defamation, criminal and other legal requirements.”

Visit the State Archives & Records NSW website social media FAQ page for more information about which social media records to archive. 

Why choose Brolly for your council?

Brolly is a 100% Australian owned and operated social media archiving solution that’s trusted by local government shires and councils in every state. Your valuable data is stored in Australia, which means your archive complies with cross-border requirements of Australian Privacy Principle (APP) 8 and the NSW Privacy and Personal Information Protection Act 1998 (PPIP)



One click compliance

If you’re using social media to conduct council business, you should be archiving those conversations. It’s the law. Connect Brolly to be compliant in minutes.

Cut costs, save time

Say goodbye to hours of copying and pasting posts that constantly change. You’ll be fully compliant – and your customer service team will thank you.

Try Brolly out for yourself

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Is Brolly right for you?
20 minutes will tell you!

Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.

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